- Establish a clear and broadly understood link between business problems and the need for change in manufacturing
- Change organizational roles, responsibilities, and relationships by means of ad hoc organizational mechanisms. These should be aimed at improving effectiveness and financial performance
- Successful adaptation depends on the degree of coordination, commitment, and competence.
Change Management should capitalize on the power of social context to change individual behavior
target for renewal : individual level -----> target for renewal : interaction level of roles, responsibilities and relationships
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